Getting started with Analyst Relations: In-house or external AR agency?

Getting started with analyst relations can prove to be quite a challenge if a company does not have any previous experience in dealing with analyst companies. At this point it is time to consider the alternatives of in-house analyst relations and/or utilizing an external analyst relations agency. From the perspective of the corporation, it seems Read more about Getting started with Analyst Relations: In-house or external AR agency?[…]

Key benefits of influencer marketing – it’s not (only) about numbers

What is differentiating influencer marketing from the more conventional forms of marketing? Of course there are some things that influencer marketing has in common with traditional push marketing: It will help your company establish brand awareness and drive sales by generating contact points for your brand name and your products with the target audience. The Read more about Key benefits of influencer marketing – it’s not (only) about numbers[…]