31/05/2016

About Kea

Kea Company is an Analyst Relations advisory firm that supports tech companies to get on the radar screen of industry analysts. Our professionals gained their industry insights through years of experience as influencer relations professionals, IT industry analysts and business executives.

Why your tech company should have an Analyst Relations programme? Your clients and competitors talk to analysts and influencers, and you need to be part of that conversation too. Kea enables technology vendors to maximise their business results through navigating and leveraging the industry analyst and influencer ecosystem.

Today more than ever, Analyst Relations is a determining success component, considering that 50% of buying decisions are based on influencer activity. Whether you are a well-established vendor or an emerging – but ambitious – technology provider, Kea Company can handle your Analyst Relations requirements.

Kea Company: history and milestones

Since 2010, Kea Company has acquired several leading Analyst Relations consultancies. We share the same values of curiosity, intelligence and resourcefulness. Today our consultants in the USA, Europe and Japan proudly serve a global client base.

2010: Company launched in Amsterdam, The Netherlands

2012: Acquired Daruma Concept to grow in the German-speaking region

2013: Started offering premium content to industry analysts, technology vendors and corporate IT professionals

2014: Further expansion of our North American presence, bolstering Kea’s international footprint as a worldwide leading Analyst Relations firm, by the acquisition of SageCircle

2015: Forum at the Archivist’s Gallery connects the dots around AR, including the different benefiting stakeholders, allowing 80 AR leaders to better understand the rapid disruption of the market

2016: Our company doubles European team: we announced new team members in Europe

2017: Acquisition of UK Analyst Relations consultancy Active Influence

2018: Kea Company Co-Founder, Sven Litke, publishes the expanded second edition of Influencer Relations: Insights on Analyst Value.

2020: Continued growth of our ‘outsourced Analyst Relations’ service tailored for start-ups and midsized technology vendors. Kea Company’s international team now supports SMB vendors headquartered in more than 20 different countries.

2021: Analysts on Analyst Relations: The SageCircle Guide becomes the best-selling book on Analyst Relations

2022: Onwards and upwards!