A wake-up call for technology vendors: Don’t wait for the aliens to land!

When we are asked about analysts and undertaking analyst relations, the reaction of technology vendors seems to be divided into two main groups. Those that believe that analyst relations is something a technology vendor is supposed to work on and those that believe that analysts are an external force – some godlike alien species – that
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Engaging in Analyst Relations is sending a message: Five common traits confident technology vendors are displaying.

Success breeds success: When we talk to technology vendors about starting an analyst relations program, we receive all kinds of reactions. One way or another, most technology vendors have had first or second-hand experiences with the analysts’ community. Either they’ve seen competitors promoting the latest research publication that favourably featured them, or they have had
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Getting started with Analyst Relations: In-house or external AR agency?

Getting started with analyst relations can prove to be quite a challenge if a company does not have any previous experience in dealing with analyst companies. At this point it is time to consider the alternatives of in-house analyst relations and/or utilizing an external analyst relations agency. From the perspective of the corporation, it seems
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Analyst Relations – Nothing Start-ups Should Worry About. Or Should They?

It is a common belief that the playing field of analyst relations is reserved for the ‘big guys’ who are spending lots of money on their relationship with the analyst companies. And for the most part it is true that it is mostly established companies that have implemented structured analyst relations programs. For this reason
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How To Eat An Elephant – A Recipe For Proper Analyst Relations

When starting with analyst relations companies often realise that the task lying ahead of them is pretty daunting. There are several hundred analyst firms with thousands of analysts publishing research for every imaginable market niche. On the other side there are tens of thousands technology providers worldwide vying for the attention of these analysts. This
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