Key benefits of influencer marketing – it’s not (only) about numbers

What is differentiating influencer marketing from the more conventional forms of marketing? Of course there are some things that influencer marketing has in common with traditional push marketing: It will help your company establish brand awareness and drive sales by generating contact points for your brand name and your products with the target audience. The Read more about Key benefits of influencer marketing – it’s not (only) about numbers[…]

Should analysts & advisors charge for briefings?

Analyst and advisory firms can be forgiven for wanting to leverage their relationships with high technology solution providers: they are almost all run for profit (I think only IDATE has non-profit roots). However, there are real and implied conflicts of interest when influencers asked to be paid to hold up their side of the conversation Read more about Should analysts & advisors charge for briefings?[…]