Kea Company is founded and managed by people with unequalled knowledge of global research firms’ inner workings and processes and the best practices of analyst relations. The Kea team has shared some of their insights in books written by Kea team members:
Win Them Over: A Survival Guide for Corporate Analyst Relations/Consultant Relations Programs
Dr Efrem Mallach
Win Them Over was the first guide to corporate programs for influencing consultants and analysts in 1987. Now in its third edition (2013), Dr Mallach’s landmark book is a unique, step-by-step guide to what works in building relationships with analysts, consultants and other influential advisors. This book is a practical guide that gives experienced relationship managers a solid methodology for optimising effective communications.
Influencer Relations: Insights on Analyst Value
Duncan Chapple and Sven Litke
Valuable analyst and advisory firms like Gartner Inc and Forrester Research influence half of the world’s spending on information and communications technology. As a result, tens of thousands of analyst relations professionals are engaged in influencer marketing campaigns focused on shifting those researchers and consultants’ impact on high-growth markets. No one has more expertise in the value of analysts and advisors than Duncan Chapple and Sven Litke. As the managing partners of Kea Company, the world’s largest analyst relations consultancy, their book gives insights into how analyst value is created and captured.
Analysts on Analyst Relations
Robin Schaffer (with Efrem Mallach PhD & Sven Litke)
This book brings a voice to a global audience that is often missing from conversations on AR: the analyst’s voice. Analysts on Analyst Relations break barriers, and for AR professionals, the obstacles between analyst and vendor need breaking. This is the first book to look at the relationship from the analysts’ perspective.
Industry Analyst Relations: An Extension to PR
Duncan Chapple and Dr Ralf Leinemann
This book aims to produce a compact and affordable introduction to analyst relations written in a way that would allow marketing communications professionals to hit the ground running. As far as possible, we’ve used language and examples that will make sense to people already familiar with public relations.